This campaign is led by the Corn Refiners Association and is not unlike the food and fuel campaign that corn growers have been battling for almost a year now. (YES almost a year - the Nebraska Corn Board launched its initial 'Powering' campaign last October.) So it seems corn - and corn growers - have been seeing negative headlines from many directions over the past year. I guess those things come with success.
Anyway, CRA's campaign aims to spread the truth on HFCS through TV, magazine and newspaper ads. As part of the campaign they developed a great website that contains good facts about HFCS, sugar, honey and other sweeteners. Take the quiz and see how much you know.
Here are a few facts:
The American Medical Association recently concluded that “high fructose corn syrup does not appear to contribute to obesity more than other caloric sweeteners.”
High fructose corn syrup has the same number of calories as table sugar and is equal in sweetness. It contains no artificial or synthetic ingredients.
Research confirms that HFCS is safe and no different from other common sweeteners like table sugar and honey. All three sweeteners are nutritionally the same and all qualify as “natural” ingredients according to FDA labeling rules.Go to the SweetSurprise website and learn more.
Here's a look at one of the ads (click here to see the others):