June 16, 2015

Social Soil: Pinterest

*Welcome to Social Soil - a series of social media posts for farmers. Whether you're a seasoned social media veteran or just trying to start, we want to help farmers with their "ag+advocacy" skills ("AGvocacy") so together we can promote Nebraska corn and agriculture.*

What do you think of when I say Pinterest? Probably craft projects that you, your spouse or friend has mentioned they "saw on Pinterest" and they want to DIY (do-it-yourself).

Well, lucky for farmers, Pinterest is not just for sharing recipes and crafty ideas. It's a great place to agvocate! Pinterest is all about pictures. While people's attention span on the Internet is so small - it's great to capture them with a eye-appealing picture where they can click to learn/see more. Each individual on Pinterest has a "page" where they allocate different "boards" that categorizes topics or ideas.

Here are some great boards to follow and get inspiration from so you have ideas on what types of agricultural-related posts consumers are interested in.

Begins with a Farmer from Monsanto's Pinterest page. Monsanto has a great variety of boards ranging from recipes to GMOs.

Ask the Farmers has a farm-focused Pinterest page, and one of their boards is Farm Life. A simple way to show what you do is to post pictures of everyday life on the farm. 

Nebraska farmer Doug Saathoff has done a great job with his boards on Pinterest gearing towards consumers, those who like to cook and families. 

Lastly, don't forget to check out the Nebraska Corn Board's Pinterest page!

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