The Nebraska Corn Board and the Nebraska Soybean Board are teaming up and hitting the road for their first ever Checkoff Tour. The tour, which will take place over the course of two days – January 6 and 8 – is meant to give producers and industry personnel the opportunity to learn more about how their checkoff programs are working to help increase yields and build demand. During the meeting, representatives from both the Corn and Soybean Boards will give updates on how checkoff dollars are being invested in the areas of education, marketing and research. Producers and industry personnel are encouraged to attend this free event to learn more about the programs and initiatives of the corn and soybean checkoffs, ask questions and provide feedback.
Victor Bohuslavsky, executive director of the Nebraska Soybean Board, said these meetings offer valuable information for corn and soybean farmers. “One of the goals of these meetings is to give farmers the opportunity to learn more about the checkoffs firsthand. These meetings are an excellent opportunity to hear from your district checkoff representatives about your investments in research, marketing and promotional activities pertaining to the corn and soybeans you grow.”
The tour will include two stops each day, with one meeting over lunch and the other over dinner. Each two-hour meeting is free to all attendees and will include a meal, presentations and a question and answer session. The schedule and location for each meeting are as follows:
Tuesday, January 6
- West Point: 11:00 a.m. – 1:00 p.m. at the Nielsen Community Center
- Mead: 5:00 p.m. – 7:00 p.m. at the ARDC
Thursday, January 8
- Broken Bow: 11:00 a.m. – 1:00 p.m. at the One Box Convention Center
- Minden: 5:00 p.m. – 7:00 p.m. at the Minden Opera House
How to Register
If you are interested in attending one of the events, please RSVP by email or phone with your name and which location you plan on attending. To RSVP, simply send an email to RSVP@nebraskasoybeans.org or call (402) 480-4971. Registrations will be closed by noon on Friday, January 2.
“The Checkoff Tour is a great opportunity for the corn and soybean board to personally show producers the impact of their checkoff investment,” said Kelly Brunkhorst, executive director of the Nebraska Corn Board. “Their checkoff investment supports an entire portfolio of initiatives—each focused on adding value to every bushel produced in Nebraska. We look forward to discussing these initiatives as well as answering any questions the producers have about their checkoffs.”
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