Become a fan of [yellow fail]

Yellow Tail - the wine company - may have poured a glass bigger than it can drink when it decided to donate $100,000 to the industrial animal rights group known as the Humane Society of the United States.

The donation sparked a fury of activity on the company's Facebook page, with more than 350 comments chiding them on their choice of charities to support. If you're on Facebook, click here to view the page. (They are also on Twitter as @yellowtail_USA.)

Also in response, another Facebook page was stared - YellowFail. You can find that page here. Become a fan and show your discontent! You can also email the company from its website.

(To leave a message on the Yellow Tail Facebook page, you have to become a fan...but you can 'unfan' them afterward.)

This is a great example of how people can use social media to push for change.

Late yesterday, Yellow Tail said it would be making changes to its "tail for Tails" program.  No word yet, though. Perhaps the brand's owners, Casella Wines, are a bit shocked by the response.

Here are just a few of the great blog posts about the effort:

• Yellow Tail Wine Gives Money to HSUS - Advocates for Agriculture
• Mistakes are Correctable...Yellow Tail - The Grain Board
• PR Nightmare for Wine Company Supporting HSUS - Corn Commentary
• Take a Stand - Farmgirl Follies