June 17, 2008

Bring on the Food Dude

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It often seems like the only news we talk about is bad news when it comes to corn and corn ethanol. That isn't always the case, though, and here's a story to prove it.

The Omaha World Herald yesterday published an article highlighting the "PR war" over ethanol -- the battle between corn and ethanol supporters and the Grocery Manufacturers Association. The lead paragraphs focus on "the Food Dude" radio ads that are airing in some markets around the country. They'll be airing soon in Nebraska and hopefully we'll put them on this blog as a podcast.

Here's a line on the radio spot from the article:

In one spot, "Winnie in Wisconsin" calls in to suggest that rising food prices are the result of the record-high corn prices that have been driven up by the boom in ethanol production.

"At today's prices, there's still only 8 cents worth of corn in a box of corn flakes, so there's something else going on here," the Food Dude cheerfully tells Winnie. "Me, I'm more worried about paying four bucks a gallon just to get to the store."

GMA wouldn't give the reporter any details on its "Food before fuel" campaign, but it is continuing. Hopefully the Food Dude can help get the word out and tell the whole story.

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