September 29, 2009

Nebraska Ag Classic includes topics on social media, dealing with animal rights groups

The fifth annual Nebraska Ag Classic is scheduled for December 1-3, 2009 -- and is being held this year at the Cornhusker Marriott in Lincoln.

This year's conference has some outstanding speakers lined up who will cover a number of critical topics for agriculture. (Here's the agenda.)

Opening the conference is Dr. Wes Jamison, associate professor of communication at Palm Beach Atlantic University in Florida. Jamison's topic will be the ever-growing challenge of dealing with animal activists/anti-agriculture groups. (We've blogged about him before.)

Jamison is very good; you don't want to miss it. Speaking on how some animal activist groups are using religious messages to promote anti-animal agriculture ideals and opinions, Jamison will provide factual accounts of how these tactics have been used and their success rates. He will also discuss what the agriculture community can do to bond together and help combat these negative messages being sent out about animal agriculture.

Michele Payn-Knoper, founder of Cause Matters Corp., will also be on hand. (She's @mpaynknoper on Twitter, where she also leads the popular #agchat discussions.)

During the annual awards banquet Dec. 2, she'll present her “Celebrating Agriculture” keynote, and leave you inspired and impassioned about the agriculture industry in general and especially about agriculture in Nebraska. Payn-Knoper will share the 6.5 reasons you should celebrate agriculture; why you are needed to face today’s crisis in the agriculture industry and how to successfully influence consumer, political and media groups.

Payn-Knoper will return Dec. 3 to talk about social networks in a presentation “Farming Your Online Community: Social Networks and Beyond.”

Yes, she'll be talking about Facebook, LinkedIn, blogging, Twitter, YouTube and more. Do these things really matter to agriculture? (Yes!) This session will help you learn more about how these online social networks can work for agriculture or against it. More importantly, she'll help you learn how to make these online communities work in agriculture’s favor.

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