The Nebraska Corn Board had a large role with Aksarben’s River City Rodeo & Stock Show this year. This event reaches out to a very urban audience, which is the “right audience” who need to hear agriculture’s story. In doing so, NCB helped sponsor the event, as well as set up two promotional displays, sponsored a wrapped grain trailer displayed in front of the Qwest Center, helped educate over 2,000 third and fourth graders on School Tours, had banners in the livestock and rodeo arenas, and participated in the parade with our promotional trailer.
Carl Sousek (@farmproud), vice president of the Nebraska Corn Growers Association and family farmer from Prague, Nebraska, helped educate the third and fourth grade students during the School Tours day. He shared about Nebraska corn production and all of the uses of corn. He also shared some of his personal experiences of farming and the importance of being a family farmer.
Showing the image of family farmers and how Nebraska farmers are sustaining innovation was important to portray at the River City Rodeo & Stock Show. The Nebraska Corn Board partnered with the Farmers Cooperative of Dorchester to have a grain trailer wrapped with sustaining innovation messages and Nebraska farmer pictures.This trailer was parked in the front apron of the Qwest Center and was very visible to the public walking and driving by.
Two informative displays were also setup inside the second level of the Qwest Center. One in the “Family Farm to Fork” area where we prominently displayed two family farmer messages, and one in the “Sustain Your World” area which hosted our blender pump display and had information about ethanol.
We were excited to have our logo largely displayed in the rodeo arena!
The Heritage Parade on Saturday was another way to show the urban audience how farmers are producing more with less. The trailer has already made it to 21 parades this summer and has traveled all over the state to different audiences and events. 
For more pictures from Aksarben’s River City Rodeo & Stock Show, view our Flickr set.
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