Over the last two years, the Nebraska Corn Board has implemented programs to let consumers know that corn ethanol did not create higher food costs last year and that farmers and ranchers today are a prime example of “Sustaining Innovation.”
“This year’s Sustaining Innovation message has been clear: Farmers are growing more corn on fewer acres with fewer inputs, and they can deliver enough corn for feed, food and fuel,” Alan Tiemann, a farmer from Seward and chairman of the Nebraska Corn Board, said in a news release. “This is a message we’ve shared in multiple ways and will continue to share, including via the radio during the Dec. 30 Holiday Bowl.”
As a component of its campaigns, the board contracted with the Husker Sports Network to tell farmers’ stories during University of Nebraska football and baseball games.
Other agriculture groups and agribusinesses have used this avenue, and after the Nebraska Corn Board looked at the demographics and ran the numbers, Tiemann said the campaign scored good points – with farmers who were in the fields listening to games and with consumers who have been visiting the board's website.
“Part of the board’s mission is promotion and education, and this year, especially, required some serious education. Movies like Food Inc. and King Corn, along with some articles in magazines like TIME painted farmers and ranchers as industrialized, corporate, non-family run operations who show no compassion for the land or animals. That image could not be further from the truth,” said Don Hutchens, executive director of the Nebraska Corn Board.
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