February 23, 2009

Pizza Hut to stop ads that mention HFCS

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Pizza Hut has agreed - via a faxed letter - to cease its anti-corn advertising campaign that implied high fructose corn syrup (HFCS) was not "natural" or "honest." Its decision comes after corn growers in Nebraska and Iowa contacted the restaurant chain's corporate headquarters in Texas and sent letters to Pizza Hut managers across the two corn states.

For more on the subject, check out this post.

Leadership of the Nebraska Corn Board and Nebraska Corn Growers Association told Pizza Hut managers that HFCS is made from corn that is raised by honest, hard working producers across Nebraska and the nation. It is the very same corn used to feed the beef, pork, poultry and dairy industries that the restaurants rely on to provide safe and wholesome ingredients for its pizzas and other products.

Growers also clarified that HFCS is indeed a natural ingredient - it doesn't contain anything artificial or synthetic, as noted by FDA last year.

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