What's really 'pumping' up food prices

Billboards are going up in several cities across Texas that encourage people to visit TexasPriceCheck.com to learn the truth about food prices. The opening animation shows an oil derrick smashing a grocery cart.

As the home page says: Someone has made a mess of the truth about food prices by knocking over the facts and spilling false information all over the place. It’s time somebody mopped up.

"Clean up in the reality aisle!"

Although Texas-focused, the site includes a lot of good information, including the farmers share of everyday food items and how oil impacts food prices. The site is courtesy of the Texas Peanut Producers Board, Texas Wheat Producers Board and Texas Corn Producers Board.

Be sure to check it out.