February 12, 2009

Setting the record straight with Pizza Hut

Corn growers from at least two states have sent letters to Pizza Hut corporate folks in Texas in response to the company's latest series of commercials for its "natural" pizza.

In the ads, the company makes a point to say is uses "no high fructose corn syrup" in the sauce for these "natural" pizzas. It claims these are "honest" pizzas, yackety, yack, yack.

Unfortunately, Pizza Hut is not being honest with its customers or with the folks in agriculture who work hard to supply its chain of restaurants. The fact is high fructose corn syrup is a natural ingredient - it doesn't contain anything artificial or synthetic - as noted by FDA last year. It is no different than honey or table sugar.

Obviously the suits at Pizza Hut are attempting to set themselves apart in the marketplace - but they shouldn't do it by continuing one of the myths surrounding a product made from corn. That just leads to more confusion and gives people more courage to bash a useful product.

Did you know that HFCS is added to tomato sauce to help balance acidity levels, inhibit spoilage and prevent browning?

To help get the message across, the Nebraska Corn Growers Association and Nebraska Corn Board sent letters to all Pizza Hut managers in the state - to let them know the truth and to ask them to contact corporate and let them know their customers in the Midwest don't appreciate their tactics.

They told managers that corn syrup is made from corn that is raised by honest, hard working producers across Nebraska and the nation. It is the very same corn used to feed the beef, pork, poultry and dairy industries that the restaurants rely on to provide safe and wholesome ingredients for its pizzas.

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